Hi, I’m Lecia Amaral…
… Founder and Design Director at The Marketing Designer & Co. Wife to a badass biker turned dad and mom to 2 gorgeous girls, 2 cats and 2 Border Collie pups.
I earned my stripes at the AAA School of Advertising in Cape Town, and while flipping burgers in the UK (story for another day). My design job in London didn’t factor in the cost of a good time so it’s just as well I lived off jacket potatoes! I’ve lectured, I’ve studied some more (BTech Honours in Brand Communication) and then I started a business where I’ve assisted companies like NTT VW & Audi East London, Spargs Superspar and the East London Surfers Challenge team to mention a few. And while the rest is history, I like to think that every event to date has led me here, to you, reading this. I’ve learned lots about strategy, marketing, and design, but the plain Jane in me has never been able to leave it at jargon, statistics and theories you are unlikely to remember after a three-hour meeting that could have been an email – that’s a headache waiting to happen. Instead, I am passionate about showing you how effective and simple it can be to use industry trends to your advantage, instead of them keeping you up at night, after all… we have kids and last minute projects for that!
I love what I do and take great pride in being a “go-to” for my clients. I love taking charge and just getting shit done – no fuss no frills – but every business relies on a team. It takes a village to raise a child – I am extremely proud of my tribe!
Visit the studio to meet our team.