Put your best digital foot forward with a focused digital marketing plan. Why waste time trying to DIY things when it’s only going to cause you a great deal of frustration and some serious time lost when you have a business to run. Better yet, hand your digital marketing portfolio to a team of professionals who can manage it for you. Not only will your marketing be on point, but you won’t have sleepless nights worrying about the fact that you’ve been planning to get started but never seem to find the time!
Make your digital marketing efforts count!
Social Media Marketing, Google My Business Management and Email Marketing are just a few of the terms thrown around when it comes to Digital Marketing and although most business owners have heard a thing or two about these, they fail to see how these key elements form part of their marketing mix. We cannot emphasise enough that all three of these elements work amazingly well together and if it is at all within your budget – it really is well worth investing in all three simultaneously! It is for exactly this reason that we provide TOP UP PLANS as an affordable solution to getting your business onto all three. Be sure to ask us about these options!
Social Media Marketing Platforms…
Although there are numerous platforms to choose from, with new options popping up on a regular bases – we choose to stick to a few tried and tested platforms that have consistently provided the desired results. Lets walk you through our platforms of choice so that you get a better understanding of what makes each one unique.
- Facebook represents the social side of your business. It provides you with the opportunity of showcasing your human side, the chance to build a community and to run paid advertising campaigns to people that meet your target market requirements! If you can do all of the above (and not just use it to push sales down people’s throats) then you’ll find a sweet spot that will change the way you view digital marketing. We at The Marketing Designer & Co are proud to say that we have an awesome portfolio of clients within a vast variety of industries who’s pages we manage.
- Instagram is all about the pretty and making sure your instagram feed leaves people wanting more! If it doesn’t look great – then this definitely not a place to put it up! There has been a definite rise in local instagram users and more and more companies are now including Instagram as part of their digital marketing mix. Definitely one to keep an eye on and we have noticed that more and more of our clients are now requesting to add this to their mix.
- LinkedIn is all about the industry and keeping it business at all times. LinkedIn is not a place to share what you ate for breakfast nor that quick office selfie you took this morning. Think of LinkedIn as a digital business breakfast where you meet and greet business professionals and share industry relevant content thus establishing yourself as a leader in your field. This is where you build some serious clout. This is not a common one for most businesses but depending on your industry this could very well be something to look into – don’t sell it short!
- Twitter seems to be the cool cousin when it comes to the social media mix. Although most small town businesses will tell you that they don’t see the point in even trying their luck with Twitter, big city companies (or local companies with a desire to reach the big cities) cannot do without it. If ever you’ve put the radio onto 5fm you’ve heard the sentence – “currently trending on twitter”. Twitter is very much discussion based and their focus is around having conversations. Think of Twitter like the “Cosmopolitan or the VISI Magazine” of the social media world!
What is the deal with Google My Business?
If there is one thing I’m sure we can all agree on – it’s that Google is king when it comes to the online world. If you want an invite to the ball then best you play nice and make use of what Google has to offer. A Google My Business listing is the very starting point for your business’ Google footprint and is used to feed information through to Google and all the various platforms they manage. Think Google Maps for example or a Google Search. The reality of the matter is that Google often creates automated listings regardless of your involvement so best to just get with the program and take ownership of your listing and manage it correctly by keeping it up to date not to mention that this forms a big part of your SEO. Yes, getting your listing verified via mail (aka traditional postal services) is an absolute nightmare in South Africa – we know! We have however managed to resolve this for a number of our clients and touch wood we hope to continue doing so.
Email Marketing is not dead!
Now more than ever, a good database is worth every penny in the bank and most companies already realize this! Companies will try their utmost to sign you up onto a mailing lists because they know that this gives them the opportunity to communicate directly with you. It gives them the chance to just get real and to say HELLO, how are you doing! Email marketing gives us the chance to get to know our consumers and customise what we deliver to them. At the very bare minimum we know that we are already generating strategic content, why not repurpose it into a nice email to reach those individuals who might have missed today’s Facebook post showcasing your latest promotion for the month. Our platform of choice for email marketing is Mailchimp and we love nothing better than creating gorgeous emails ready to rock your client’s world! Can you buy a database from some random company in China… yes, probably but instead let us help you strategise to grow a database of clients who are genuinely interested in what your business has to offer!