Proveg has been a part of the East London community for as long as I can remember! Everyone has been to a braai or a function where Proveg salads were the first dished up and you know you went back for more. As you can imagine 𝐰𝐞 𝐰𝐞𝐫𝐞 𝐝𝐞𝐥𝐢𝐠𝐡𝐭𝐞𝐝 𝐰𝐡𝐞𝐧 𝐰𝐞 𝐰𝐞𝐫𝐞 𝐚𝐬𝐤𝐞𝐝 𝐭𝐨 𝐚𝐬𝐬𝐢𝐬𝐭 𝐰𝐢𝐭𝐡 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐮𝐩𝐠𝐫𝐚𝐝𝐞!
New owners (who have always been a part of the original Proveg team) took over as the original owners decided that it was time to scale down which they did by opening the Proveg Shop now located in Vincent.
It was therefore time to breath a little new life into a much loved brand. The challenge was also to ensure the differentiation between the Proveg Warehouse and the newly opened Proveg Shop that is not a part of the Proveg Warehouse offerings. This differentiation would take a little time but a brand new Corporate Identity would be a good start followed by an up to date Social Media rollout!